Kurt Sward, Ignite USA
Diana was brought in as a customer experience thought leader for a new product we were developing for Skil Power Tools. We found her to be insightful, energic and imaginative. My team continues to use her input daily as our guide and filter for all project decisions. Very exciting stuff!

Donald O. Clifton, Chairman, Gallup International
LaSalle and Britton brilliantly describe fresh and remarkable 'tools of thought' for leaders who understand the real value of serving customers. Ours will be not only a more productive world, but also a better world for those who take these tools to heart and apply them. I wish everyone would read Priceless."

Pizza Hut Consumer Insights
Thank you for all the lessons you brought to our Value Team. You've significantly improved our approach to customer value!

Laurie Tema-Lyn, Practical Imagination Enterprises
For those who think that Value is just about structuring a good financial deal, Priceless by LaSalle & Britton will open your eyes to a wealth of new areas for consideration. I found this book to be very useful and delightfully well written with good examples and checklists throughout. It's an excellent catalyst to broaden the thinking on how to improve the value of a product or service.

Frank Stipes, CEO, Western Bank
I cannot express the extreme satisfaction and positive feedback from everyone who attended the Priceless executive session and managers workshop on your recent visit to Puerto Rico. Both were very dynamic and those that attended loved it. It truly was a "priceless experience!"

Lynn Stelling, Penn's Peak, PA
I am the person who rushed out of the auditorium in the middle of your talk at the Tourism Conference. After listening to you I realized why our advertising has been so disappointing and I wanted to stop the new ads that were about to go out. I did catch the end of your talk from the back of the room and I have some great new ideas. Thanks so much!

From the American Banker's Association Marketing Conference
Fabulous presentation, new way of addressing important marketing concepts.
Wonderful format and style, great audience interaction and participation.
Really great, loved having the notes.
Good things I can take back and use.
Great use of interactive exercises
You can tell she has a great passion for the subject.
This made it worth the trip.
Best of the conference!

Sandi Carlyon, CFMP, Sr. Vice President, Marketing Director, Broadway National Bank, San Antonio, TX
"Through her company, Diana LaSalle & Associates, and her book Priceless: Turning Ordinary Products into Extraordinary Experiences, Diana LaSalle will change the way you look at the delivery of customer service. Her expertise lies in providing memorable customer experiences, and looking at them in a whole new light. As a marketing professional, I found her approach and analysis process to not only be educational, creative, and actionable; it is also imperative. If you or your business wants to differentiate and continue to improve your product and service offerings, Diana LaSalle's insight is 'Priceless.'"

Maxine Clark, CEO, Build-A-Bear Workshop
"I loved every page-it was an easy, entertaining read filled with real life examples of experience in action. The concepts can be applied to any business and will make a huge difference in the bottom line. Goodbye boring slow growth and welcome fun, sustainable competitive advantage and growing market share!"

Robert L. Crawford, Director of Principal Gifts Babson College and Olin Graduate School of Business Administration
Priceless looks at the question, 'How can we deliver value to our customers?' from a completely new perspective. For anyone who sells a product or service (or experience), it is a critical handbook about how to design and deliver these products and services in a way that creates a valuable, singular, and memorable 'experience' for the customer or client. As a fundraiser, the book helped me to see that the traditional 'transactional' approach of fundraisers prevents us from maximizing the happiness of our donors. By approaching my job as an 'architect of experiences for philanthropists', donors' experiences with my non-profit organization rival their best experiences with companies of all types. As a result, naturally, they are more philanthropic.

Robert Morris, Top Ten Reviewer for Amazon.com
*****
"MasterCard commercials effectively dramatize a distinction between the cost and the value of human experience. In essence, this is what LaSalle and Britton have in mind when explaining in their brilliant book how to turn 'ordinary products into extraordinary experiences' for consumers. They organize their material within two separate but related sections: in the first, they examine the interaction of customers, value, and experience; in the second, they explain how almost any company can prosper in what James H. Gilmore and B. Joseph Pine II characterize as 'the experience economy,' in their book so entitled. But HOW? By offering a product or service which, according to LaSalle and Britton, fills a consumer's need for freedom, adventure, and a sense of well-being.

LaSalle and Britton break critically important new ground in Priceless by providing a cohesive, comprehensive, and cost-effective system by which almost any company can increase and enhance the appeal of almost any product or service. More specifically, (they) identify and then explain a series of interdependent components throughout Chapters 1-6 which comprise what they call the 'Priceless Roadmap.' By the end of their book, they have enabled their reader to understand the relationship between value and experience (including emotional as well as sensory experience) by showing the link between them and customer satisfaction, customer loyalty, and (most preferable of all) customer evangelism. They trace the series of events, which a customer experiences during the consumption process. Most important of all, with precision and clarity, they demonstrate how a company can deliver value through experience by focusing on three key attributes: product, service, and environment.

It would be a mistake to assume that this book was written primarily (if not exclusively) for marketing executives. Every value, principle, strategy, and tactic which LaSalle and Britton examine is directly relevant, for example, to increasing and enhancing the appeal of any workplace and to strengthening relationships between and among those within it. I also think this book will be of substantial value to senior-level executives as they embark on mid-range and long-term planning (i.e. up to 36 months at the most) because organizations as well as consumer products and services, and indeed individuals, can achieve greatness only if guided and informed by a 'Priceless Roadmap' in one form or another."

George Shafer, AVP Corporate Communications, Trustmark Insurance Company
"Here's the ammunition you need to transform your company into a true customer-centric organization. Through dozens of real-world examples, LaSalle and Britton demonstrate the difference between the old 'features and benefits' paradigm and the new 'value experience' approach to winning and keeping a customer. The authors relate story after story, positive and negative, from such companies as American Express and Disney, to define the relationship between customers, value and experience. Then they provide a roadmap for how businesses can deliver value through experience. It's a priceless lesson in giving your customers what they truly want."

Donald M. Swanson, CEO, dcVAST
"Priceless is a truly extraordinary experience. Anyone who deals with customers should read this book. It's an entertaining and useful read for companies and customers alike."

Carolyn Winter, Holographic Repatterning Practitioner
"As someone who is self-employed, with an intangible product and no promotional background, I found the experience of reading Diana LaSalle's book to be 'priceless' in itself. Each chapter informs, inspires, and gives even the un-initiated in the world of marketing an idea of what to do next to promote their product. The reader can't help but think of creating 'priceless' experiences in their own life."

John Kitts, President, Sunrise Medical
"Priceless is just that! What a reminder that consumers buy experiences and value, not products. A must-read for anyone who understands that the true path to success in any business is to give customers value, and more than they expect. LaSalle and Britton have captured the essence of winning in business today."

Priceless selected by Audio Tech for inclusion in their audio book summary program for executives. Each year they pick twenty-four of the best new business books from more than 3,000 titles.

Priceless featured in Chicago Sun Times marketing column.

Priceless featured in Potentials Magazine.

SupportIndustry.com adds Priceless to their recommended reading list.

Priceless included in marketing strategy curriculum at Wharton.

Priceless included in engineering curriculum at University of Denver.

In less than two months, Priceless achieves best-seller status at Books for Business.