DLA is a Savannah based company that helps business understand the intricacies of the customer experience and the company's role in creating and delivering extraordinary value.

Diana LaSalle founded DLA in 2002 as an extension of her book, Priceless: Turning Ordinary Products into Extraordinary Experiences, published by Harvard Business School Press. The book, co-authored with Terry Britton, is a tactical guide to enhancing any product or service with value-adding experiences. It's the first book of its kind to provide a holistic view of the relationship between company and customer.

Diana emphasizes that rather than being a classic "consulting" organization, DLA provides training, education, inspiration, and guidance to organizations on the journey to becoming experience-based. She offers workshops, keynotes, customer experience audits and executive and team coaching focused on the most important element of every business, the customer.

When needed, DLA also draws on experienced professionals trained in the concepts presented in Priceless to provide targeted expertise. Serving as team leaders, these professionals come from fields such as organizational development, process engineering, strategic planning, environment management, interior design, qualitative research, women-focused markets, and trends.

All engagements are custom designed to meet the needs of our clients. There is no charge for initial conversation to determine a best course of action. If you're interested in learning more, please write or call. Ms. LaSalle will be happy to answer any questions you might have.